Boost sales and profits with AI-powered Google Shopping Ads

Partner with us and scale your Brand or ecommerce store with expert-managed Google Shopping campaigns that leverage human intelligence together with AI/ML insights and automation.

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Ad types and placements we use to gain maximum exposure for your brand:

Amazing brands we've partnered with

The agency/client model is broken. We partner with you and only succeed when you succeed. Ask us how we work with you.

What our customers say:

Anyone can get a Google Ads account. Only an expert can turn it into a profit machine.

The opportunity for Brands advertising on Google has never been bigger. There's more ad placements than ever before and Google's new AI and Machine Learning tech running behind the scenes is absolutely deadly at finding and converting customers, if you know how to feed and leverage it.

Here's the rub: Google makes it easy to set up a basic campaign that will never make you money. The problem is that there are hundreds of settings and optimizations that require deep esoteric knowledge in order to configure. And, you cannot "set it and forget it." Campaigns need to be continually tested, adjusted, and optimized. This requires processes and time. If that's not too much for most people, Google pushes critical updates on a regular basis — ignore them and you'll suffer for sure.

With Shoptiger, you can avoid all the anxiety and pain associated with DIY and in-house teams and set yourself up for success.

DIY

This almost always goes wrong. Especially when you work directly with Google. Shouldn’t you be running your business?

In-house

Typically, in-house managers lack the experience that comes with managing 100s of accounts and struggle to stay motivated.

Shoptiger

Dedicated team of experts focused 100% on maximizing your ROAS so we can scale and profit together.

We create and manage insanely profitable Google Shopping campaigns that scale your brand.

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Check out our results

Results are all that matter. Because we parter with you, we care about the same metrics you do, sales volume and ROAS.

Who we partner with

We're looking for Brands and e-commerce stores with physical products who are looking to scale revenue and grow profit. We can work with a few SKUs or thousands. We love Shopify but we can integrate any e-commerce platform. If you're ready to create the future you want for your Brand, let's talk.

Platforms we love

Shoptiger works with most popular ecomm solutions.

Certified Google Ads experts

We're a Google Partner Agency with multiple certifications. We have direct access to Google Teams and beta programs.

We only win when you win

The typical agency pricing model is broken. Most agencies charge a monthly retainer plus a percentage of ad spend. So they're incentivized to ramp up ad spend regardless of performance.

We don't play you like that.

The Shoptiger partner model incentivizes us to continually improve your campaign performance and profitability. Specifically, our fee is tied directly to revenue from ads, or ROAS (return on ad spend). We prefer to operate as an extension of your Brand, because we actually care if you succeed, and meaningful growth is exciting.

Apply to work with us

Because we're essentially investing in your brand, we're application only. You don't need to be a big brand, we just need to confirm that you are positioned for success and that our teams are a match. Marketing is a lot of work, and we gotta have fun while we do it!

Ready to win together?

Fill out our 1 minute questionnaire to see if you qualify to partner with us and to book your free strategy call.

Get started

If you qualify to partner with us:

Meet your team of experts

During our kickoff call, we’ll go over your past successes and failures, review your complete marketing setup, and set short and long term goals.

Strategy

First, we’ll learn everything about your Brand and products. Then, we’ll evaluate relevant search results and check out your competitors for ideas and opportunities. Once we’re confident in our research, we’ll come to you with our plan.

Technical setup

After kickoff, we’ll connect (or create) your Google Ads account and review your technical setup including Google Merchant Center, Tag Manager, Google Analytics, etc to ensure that conversions are being tracked correctly.

Assets and information

Next, we’ll set up a shared Dropbox and collect all of the assets (logo, images, video) we’ll need to build your campaigns. Whatever you don’t have, we can create.

Triage & quick wins

For existing accounts, we’ll look for quick wins in your active campaigns by either pausing or quickly optimizing anything that is bleeding out.

Launch new campaigns

Now we’re ready to rock! We’ll launch new campaigns that are configured to maximize Google’s AI/ML algorithms and begin our journey together!

Our philosophy

At the heart of everything we do, is 'good marketing.' Our campaigns are built on the fundamentals: offer, branding, messaging, copy, and creative. Good ads clearly communicate value, entertain, create desire, and effortlessly connect people with high quality products and brands they identify with. When you do this right, everyone win$.

Our methodology

We built our framework for success on testing. When we discovered the Lean Method back in the early 2000s, we quickly adopted a 'build, measure, learn' process as the foundation for scaling. Our program allows us to continually advance based on data as well as deliver actionable insights to our partner Brands. At any given time, 10-20% of ad spend should be allocated to testing in order to find new 'winners' and expand reach. Testing is also necessary in order to take advantage of Google platform updates.

Segmentation is a fundamental principle of designing and optimizing Google Shopping Ads. Grouping products and creating breakout campaigns allows us to maximize ROAS by hyper targeting search traffic. Most DIYers, in-house teams, and agencies don't do this effectively, or at all.

We leverage "signals" to juice Performance Max (PMax) campaigns and jumpstart the AI/ML training process. While Google cautions that new PMax campaigns may take months to collect enough data to start working, we can often make them profitable in a few weeks.

Optimizing bid models is another critical aspect of managing profitable Google Ads campaigns. For example, maximizing for conversions or target ROAS can deliver unexpected results if you don't know how they actually work. As your account matures, we'll look to implement the appropriate bid models based on data.

There are literally hundreds of settings in Google Ads that contribute to the success or failure of campaigns and as many processes that need to be managed. Over the years we've developed a methodology that puts our partner Brands on the path to profitability as fast as possible so we can start scaling.

Ready to get started?

Schedule your free strategy call to see if we're a good fit to partner together and grow your business.

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